WHERE TO START WITH SEO?
Where to start with SEO, is a question many people ask. However not all websites are built equally, so its not a simple answer. A well planned out website will have an SEO and content strategy from the start. However; a lot of websites are built without an SEO strategy which means you maybe have to take a few steps backwards before moving forward.
The most likely scenario is you have hired a website company to build the site for you; and once completed you have been left without knowing how the site was built and what SEO has already been done. If this is the case you will need to carry out a full review of your site. This may seem like a big job, but there are a few simple steps you can do without spending a lot of money or time.
There are onsite and offsite elements which are important to review. By reviewing and improving these elements of your website, your chance of ranking higher in Google will be increased. Therefore, generating increased traffic in turn will lead to new business across the website.
Here are a few simple things you can do without spending a lot of money with a website company to improve your website ranking in Google.
SIMPLE OFF-SITE SEO CHECKS
There are many benefits for a business to have a website, here are 5 to get the website bug started.
- Have Google and Bing analytics been setup?
- Has a Google and Bing Search Console (webmaster) been setup?
- Has Google and Bing Business been setup?
- Check your local listing by using Moz Local.
- Check domain and page authority by using Moz Open Site Explorer.
- Audit your backlinks by using Moz Open Site Explorer.
- What social media channels are setup?
Each of these simple checks will give you a good foundation to build your strategy from.
SIMPLE ON-SITE SEO CHECKS
- Conduct a keyword audit of your site using SEMrush.com.
- Review page speed by using Google insights.
- Review page descriptions and page titles.
Once you have done a simple SEO review of your website you will be left with a lot of information and data. However, over time you will build up a picture of how your site ranks and where improvements are required. These steps are the basics, but once your have a better understanding of SEO and your website content, you can start to do more advanced SEO tactics.
If you are using a WordPress website, it is useful to download the Yoast SEO plugin for your website. This plugin is a simple tool to improve your keyword optimisation, readability, and duplicated content.
If you are unsure where to start there is a lot of information on the internet to help you. YouTube, SEMrush, Yoast and Moz are all useful resources when looking for SEO information.
START YOUR JOURNEY TODAY
The benefits of a SEO strategy are huge and offer great opportunity you can not afford to miss out on. Why not give us a call today and let us help you with your online journey. Call us on 07717 795156.