If you are thinking of starting your own business, or already have a business, do you have a website? If not, you are missing out on potential customers. The facts are; 81% of customers look online before they buy, but only 54% of businesses have a website. This means to maximise your opportunities it is vital to have a business website.

Running a business has all sorts of challenges, especially when time is at a premium. However, with the low cost and simple website services available today there is no excuse. For a small outlay, a simple website can be built in a few weeks, without taking up a lot of your time.

If you own or operate a business which hasn’t taken that step into the online world, here are 5 reasons why you should.



There are many benefits for a business to have a website, here are 5 to get the website bug started.


1. Online presence 24/7

Having an online presence means you are open for business 24 hours a day. This allows customers to research your products and services at their convenience. With your website being available worldwide will be opening your business globally. Not only are you maximising your opportunities, you are also not losing out to your competitors.


2. Credibility

A fresh new website gives a business instant credibility to its potential customers. In today’s world everyone expects a business to have a website. Without a website you are damaging your potential customers perspective of your business. People want to feel comfortable about a given business before using them. The simplest way to achieve this is through your website. You can build even more credibility and trust through generating reviews or user comments on your site and Google.


3. Develop a brand

A website is a great tool for portraying your business in a way that you want your business to be portrayed. By not having a website you are leaving it to the customer to determine what your brand is, or even worse allowing a competitor to do it.

You may have never thought of your business as a brand. However, the internet allows you at act like a big brand on a small budget. By building a fresh, easy to use website you can build a brand which attracts new customers and opens up new opportunities.


4. Consumer insights

The customer data that can be accessed through analytic tools is within arms reach. This information alone can open many opportunities if used correctly. The analytic tools can identify who your typical customer is, how they found you, what they’ve looked at and where they are from. This information allows you to adapt your business to maximise purchases through your site.


5. Communication

At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. A simple website with your address and contact details instantly allows potential customers to contact you. There are many ways to communicate with a business today; skype, email, social media and video. Allowing customers to contact you through different methods maximises your opportunities to new sales.



The benefits of a website are huge and an opportunity you can not afford to miss. Why not give us a call today and let us help you with your online journey. Call us on 07717 795156.